“Fast and Furious” isn’t just a movie – it describes what’s happening these days in the business intelligence marketplace. Call it ‘analytics’ if you like, but the newest BI solutions are delivering quicker reports on active production data – not just copies or archived databases. Faster inbound data and more active solutions demand zero-to-60 responses for queries. This results in companies finding new details and asking follow-up questions with very little IT and support involvement. Is your BI system capable of analyzing real-time data in-motion? Taking in-memory queries can support a wide spectrum of crucial business processes – in real-time – instead of just corporate reporting and after-the-fact reviews. Not that these “traditional” analytics packages are bad, but often they don’t lead to follow-up “Why?” queries that produce the real insights.
No wonder companies in energy production like Chevron are using BI to fine-tune expensive and time-sensitive oil and gas drilling and resource-optimization plans. Why settle for limited, specialized tools or costly custom solutions? Today’s leading edge BI products are capable of being simultaneously deployed to users in business roles – from finance to marketing – and in technical needs ranging across research, development, quality assurance and many more. How will you choose to use it?
What are you doing to satisfy your need for speed?
David Wallace
Spotfire Blogging Team
Image Credit: Microsoft Office Clip Art
