與其他許多產業一樣，銀行業正處於充滿不確定性的時期，面臨許多迫切的挑戰：來自非傳統競爭對手的競爭日益加劇，法規和合規性要求不斷提高，舊式現代化，客戶流失率高等問題。
此電子書介紹了有關銀行業的新興趨勢，並提出了在繼續進行創新和發展的同時，如何應對當前挑戰的策略。
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