Benefits
Improve lead context, sales insight
By integrating applications, you can enhance your Marketo leads with continually updated information as it’s gathered from each of your systems. Your sales team will have more complete and valuable context for developing insight into how to best follow up with prospects and customers.
Make Marketo run faster
Speed up Marketo by choosing the fields you want to sync with other applications, rather than syncing every field, every time. Instead of calls going directly to Marketo, you can send a single API call to your integration platform that can then orchestrate among your other apps in parallel, reducing calls to Marketo and other systems, and freeing them up to perform other tasks more quickly.
Automate tasks to save time
TIBCO moves information and data between systems automatically, so you can focus on other tasks. You can use TIBCO’s embedded workflow capabilities to perform actions such as alerting multiple systems when new data is entered, checking for duplicate records, performing data cleansing, and much more.
Measure marketing program success
To see how marketing campaigns and other programs perform, you have to connect Marketo to your CRM and close the sales-marketing loop. This way, marketing can see what happened to leads after they were passed to sales, providing better understanding of program effectiveness.
Capabilities
Connect Marketo to Anything
Drag-and-Drop Workflow
Connected Ecosystem
Personalized Support
Low Cost of Entry
