Marketo Integration

By allowing systems to share data with Marketo, you can create more targeted campaigns, drive increased spend, and get a complete view of customer activity. Whether you need simple synchronization of leads across systems or a full-blown integration of all data, TIBCO gives you a flexible, powerful, and affordable solution for all your Marketo integration needs.

Benefits

Create Value Faster

Using TIBCO you can create value-added integrations quickly and easily resulting in your teams having the right data at the right time.

Automate Tasks to Save Time

TIBCO moves information and data between systems automatically so you can focus on other tasks. Use TIBCO's embedded workflow capabilities to perform actions such as alerting multiple systems when new data is entered, checking for duplicate records, performing data cleansing, and much more. Automate marketing processes, improve campaign results, and prove the ROI of marketing programs.

Improve Sales Insight

By integrating applications, you enhance your Marketo leads with continually updated information as it's gathered from each of your systems. Your sales team will have more complete and valuable context for developing insight into how to best follow up with prospects and customers.

Be More Agile

Don't be trapped by limited point solutions. Leverage flexible tools that can be modified as your business needs change. Ensure that your integrations change as do all the systems around them.

Measure Marketing Program Success

To see how marketing campaigns and other initiatives perform, you have to close the sales-marketing loop by connecting Marketo to your CRM. This way, marketing can see what happened to leads after they were passed to sales, providing better understanding of program effectiveness.

Capabilities

Connect Marketo to Anything

Use the pre-built Marketo connector provided with TIBCO Cloud™ Integration to integrate Marketo with CRM systems like Salesforce and Microsoft Dynamics 365 Sales, collaboration solutions like ON24, and ERP systems like NetSuite and Microsoft Dynamics 365.

Configure and Go

TIBCO connectors help users connect key business applications fast without any coding, just configure and go. Rapidly integrate so you can get products to market quickly.

Use One Platform

With TIBCO, it's possible to have all your customer data on just one platform. No more searching through endless databases or working with outdated prospect or customer data.

Sync Custom Objects and Fields

TIBCO discovers all of the custom objects and custom fields you've created to tailor Marketo to the way your marketing department works, so you can use your custom data in your integrations.

Customers

Not only did TIBCO Cloud Integration eliminate the need to hire developers and locate budget, it provided a much faster time to market. In fact, our total cost of building and supporting these integrations was reduced by 80% and we were able to get 11 integrations in market in less than a year, and it would have taken us four years without TIBCO.

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