Automate Lead Flow
Without automation, marketers must run reports on qualified leads and get those leads out of HubSpot and into the CRM system somehow. Not only does this introduce a time lag that can cost you business, it can lead to errors in your data. TIBCO helps you automate the flow of leads from HubSpot to your CRM so you can capitalize on opportunities quickly.
Track Marketing ROI
Do you know how effective your marketing campaigns are? Tying HubSpot campaigns and leads to opportunities in your CRM gives you visibility into which leads turn into opportunities and sales so you can make informed decisions on how to allocate your marketing budget.
Improve Lead Data
Your CRM contains a wealth of information about the companies you do business with. By pulling some of this data back into HubSpot, you can personalize your marketing campaigns to target your prospects more effectively and achieve higher lead conversion rates.