Win Big by Betting on Analytics

Optimize casino revenue by analyzing customer behavior and anticipating their needs

The casino and gaming industry draws players who want to win big. For you to win big in return, focus on creating an atmosphere that keeps them coming back. Advanced analytics lets you segment and profile patrons, better understand their buying behaviors and attitudes, anticipate their desires, and fulfill them. As a result, promotional expenses are significantly reduced and customer retention builds due to better focused marketing campaigns and offers.

Benefits

Better Customer Experience

With advanced analytics, you can analyze customer trends and patterns to provide a better customer experience. You can build a 360-degree view of your patrons’ hotel and gaming behaviors, including average daily spending, previous trips and activity, preferred rooms, and arrivals and departures. This knowledge allows you to measure effectiveness of marketing campaigns and events and start to build customer experiences that keep them coming back for more.

Fast Access to Actionable Information

Previously siloed data sources come together in a single platform that effectively combines various data types and provides real-time access to actionable information. Avoid confusion and delay by getting the exact data you want on specific events faster and act to bring the best outcome.

Fast Access to Actionable Information

Previously siloed data sources come together in a single platform that effectively combines various data types and provides real-time access to actionable information. Avoid confusion and delay by getting the exact data you want on specific events faster and act to bring the best outcome.

Real-time View into the Casino Floor

Get a real-time view into the casino floor, even drilled down to individual slot machines. Gather information on when your customers are carding in and out, the number of pulls for each machine, and the machine’s profit performance. The information can be stored in a push system that responds to real-time changes and can be graphically visualized for faster insight into how to create a better customer experience.