Win Big by Betting on Analytics

Optimize casino revenue by analyzing customer behavior and anticipating their needs

The casino and gaming industry draws players who want to win big. For you to win big in return, focus on creating an atmosphere that keeps them coming back. Advanced analytics lets you segment and profile patrons, better understand their buying behaviors and attitudes, anticipate their desires, and fulfill them. As a result, promotional expenses are significantly reduced and customer retention builds due to better focused marketing campaigns and offers.

Benefits

Better Customer Experience

With advanced analytics, you can analyze customer trends and patterns to provide a better customer experience. You can build a 360-degree view of your patrons’ hotel and gaming behaviors, including average daily spending, previous trips and activity, preferred rooms, and arrivals and departures. This knowledge allows you to measure effectiveness of marketing campaigns and events and start to build customer experiences that keep them coming back for more.

Fast Access to Actionable Information

Previously siloed data sources come together in a single platform that effectively combines various data types and provides real-time access to actionable information. Avoid confusion and delay by getting the exact data you want on specific events faster and act to bring the best outcome.

Real-time View into the Casino Floor

Get a real-time view into the casino floor, even drilled down to individual slot machines. Gather information on when your customers are carding in and out, the number of pulls for each machine, and the machine’s profit performance. The information can be stored in a push system that responds to real-time changes and can be graphically visualized for faster insight into how to create a better customer experience.

Capabilities
Marketing & Loyalty Programs Image

Marketing & Loyalty Programs

Predictive modeling can help you plan customized, increasingly relevant marketing and loyalty programs to target the right customers and get them in the door, and once there, you can make personal offers to get them to stay. Build return patronage and longer stays.

Blockchain Advantages

Blockchain Advantages

The technology underlying bitcoin can potentially be used to build solutions to address shifting gambling habits and new trends for enhanced customer experience and loyalty programs. Blockchain plus APIs, microservices, low-code applications, cloud messaging, and a rules engine can help you build secure, trustworthy, automated, and decentralized business networks.

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Increased Productivity

Automate data integration and disseminate information that is trustworthy, reliable, and timely. Dashboards are now directly linked to the data warehouse to process the very latest data for fastest results and best decision-making.. This capability also reduces rework by eliminating the need for analysts to refresh spreadsheets when new data becomes available.

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