Why Creating Closer Customer Relationships Depends on Master Data Management

Cultivating customer loyalty today is different and more challenging than in decades past

  • People are more cautious about spending money—and expected to spend less today than they did a year ago.
  • Competition for their attention is fierce, and armed with social media, they are more empowered than ever.
  • Instant access to information has decreased their tolerance so that one negative interaction can cause them to take their business elsewhere.
  • They expect a uniform brand experience. Whether they’ve shopped in your store, purchased from your website, or engaged with your business via mobile or social channels, they expect you to be aware of every interaction they’ve had with your brand.

This dynamic terrain is challenging, but it also holds enormous potential.

Download White Paper

To process your registration, TIBCO Software Inc. and TIBCO affiliates (collectively “TIBCO”) need to collect the below personal data from you. By registering for this TIBCO resource, you are consenting to TIBCO processing this data and contacting you by email, telephone, and/or social media with resource-related information.

TIBCO would also like to contact you by email, telephone, and/or social media regarding their products and services that may be of interest to you. Please indicate your consent to this use of your personal data below.

TIBCO may contact me regarding its products and services.