The more information you have and the more effectively you use it, the greater the success you can achieve. The best scenario is when all the systems that manage information are tightly integrated so data can easily be combined to grow a deeper, more intimate understanding of each customer.
Integrating systems to accurately share customer data can be a formidable task, which grows in difficulty depending on the size of your organization and the number of contacts you interact with.
Perhaps you've already undertaken this project, or you're in the process of persuading your executive management to approve or fund a project to do so and need help building your business case. In either case, this whitepaper offers advice and information you need to leverage customer information most successfully.