The Digital Challenge in Retail

An evolving consumer market requires constant innovation

In a world where consumer habits have evolved considerably, and consumers effortlessly shift between the physical and digital worlds for product discovery, purchasing, and consumption, retailers are forced to rethink their tactics and strategy to meet the demands.

Read this paper to learn about:

• Leveraging APIs for digital transformation
• Evolving your mobile strategy to be able to think like a platform
• Integrating the physical and digital customer experiences
• Driving supply chain optimization with data
• Adapting your organization and infrastructure quickly enough to meet upcoming challenges