Moving from Data to Insight to Action - Using Linkage Analysis to Make Your Data Work for You

Effective use of information has become a critical business advantage and marketplace differentiator. It is estimated that analytics-focused organizations see a third more revenue and 12 times better performance than those who aren’t. This paper is intended for anyone struggling to take action with their current data sets to better leverage their data in making and implementing informed business decisions. It is especially useful for managers and executives in small and mid-sized businesses (SMBs) that may not yet be ready to implement full-featured enterprise software, but know they need a better way forward than what they are doing now.