Master Data Management in the Sales & Marketing Office
As you compete to acquire and retain customers, a single point of management for all sales & marketing master data is critical.
You need accurate product catalogs, services, and pricing, up-to-date location and point of sale information, and channel synchronization. All are key, and with increased complexity of enterprise resource planning, product configurations, sales channels, and compliance processes, the benefits of establishing true governance over shared data are significant.
Shared data enables faster product introductions, allows you to adapt to constant market and channel changes, ensures accurate sales reports, and ultimately increases revenues and profitability.
Download this whitepaper for a more complete explanation of sales & marketing data challenges and solutions—and the advantages provided by TIBCO EBX® software—the most complete, end-to-end MDM solution addressing:
- Data modeling
- Data quality
- Data management
- Data governance
- Data lineage
- Data integration