Facing Churn in Telecommunications: Causes and Cures

Within the telecommunications industry, both regulations and customer attitudes have advanced, but not all CRM systems have kept pace. Managers charged with keeping customers happy find themselves still burdened with old systems that require IT departments to tweak data for every new question. While questions about market segments, cost per gross add, average revenue per user and other metrics arise quickly and in fast succession, answers tend to come back slowly. This whitepaper explores predictive analytics solutions for customer churn.