Decision makers responsible for mobile strategies are constantly looking for more ways to sell products and services, engage and serve customers, and market via today's hot mobile channel. However, this explosive use of mobile devices puts great pressure on companies to rapidly set effective mobile apps in place—or else lose their competitive advantage. It's also critical for those apps to be agile, scalable, and to deliver the simplicity needed to attract and engage customers.
API Management is the path leading companies use to achieve their mobile strategy goals. In this white paper, you will learn how API Management makes it possible for companies to:
- Stay competitive by developing, launching, and updating mobile apps faster
- Reduce complexities by composing and deploying simple proxy APIs that require no programming
- Scale programs quickly by serving many APIs and services with a single point of management for usage, distribution, and analytics
- Reduce API integration to diminish bottlenecks
You will also hear about well-known companies that have successfully deployed APIs and API Management programs.