Digital Data-driven Selling: Enabling TIBCO Connected Intelligence for SAP and Marketo
Digital transformation has drastically changed B2B consumer behavior. Most marketing engagements today take place online, and personalization and targeted marketing are key to a packed sales pipeline. This shift requires bidirectional connectivity between data sources and intelligent marketing channels—and alignment of the sales and marketing process around customer data.
The problem is that data locked in enterprise CRM systems like SAP cannot be easily used by modern marketing platforms like Marketo. Often the challenges associated with integrating data and applications prevent you from realizing a strong ROI.
Download this whitepaper to understand the TIBCO® Connected Intelligence solution.