Créer de la valeur dans le secteur de l’assurance grâce au « Customer Analytics »

IDC Financial Insights identifie dans ce livre blanc les défis métiers auxquels les compagnies d’assurance sont confrontées et la manière dont les investissements informatiques peuvent les aider à résoudre ces problématiques. Nous examinons la manière dont les compagnies d’assurance peuvent exploiter l’analyse client afin de générer des avantages commerciaux supplémentaires pour le client comme pour l’entreprise.

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