The Connected Car

Finding the Intersection of Opportunity and Consumer Demand

The modern vehicle is becoming increasingly connected. Cars are no longer just a means of transporting drivers and passengers to their destinations but mobile computers complete with modern network connectivity, IoT sensors, infotainment centers supplying audio/video experiences, navigation, and more. With such rapid development carmakers are still attempting to figure out what it all means. Where are the biggest opportunities? How do APIs fit in? What type of developers should be targeted and why? This whitepaper focuses on the current state of the connected car market, examining consumer preferences, developer interests, and how car manufacturers can expose their APIs to marry the two and take advantage of the new opportunities emerging in this rapidly evolving market.