Retail is reaching a time of unprecedented opportunity, and with that opportunity come challenges. One such challenge is making the most of customer data.
The solution? Advanced data management and analytics. Advanced analytics takes behavioral, preferential, and descriptive insights and combines them with data science to allow for true customer intimacy.
In this report created in collaboration with leading publisher SmartBrief, we cover:
- The importance of customer insight in the customer experience
- How insights gleaned from advanced analytics can be turned into action
- How analytics technology drives positive business outcomes?
- What real-world application of advanced analytics looks like at Spanish clothing brand Desigual and food maker Goya
Featuring bylines from:
Digital Transformation Strategist
Director, Data Science