This year, organizations will invest more than $7 billion in master data management (MDM) technology. The business case is quite compelling:
- Revenue. Improve engagement and spend with better insight into customer preferences.
- Reinvention. Accelerate new product innovations.
- Realization. Optimize execution and yield through business processes.
- Reconciliation. Reduce direct costs of bad data.
- Reporting. Ensure accurate reports for more effective decision-making.
- Regulatory compliance. Maintain good standing with authorities.
- Risk management. Avoid risk.
Read this whitepaper to see why master data is essential to your success and learn about the value Panera Bread and Netspend received from it.