APIs: The Connective Tissue for Omni-channel Retail

How do you overcome data integration challenges to create memorable customer experiences? The data trail generated by the digital side of the journey creates a golden opportunity for retailers and many have harnessed it to merge digital and in-store experiences. Making this happen demands smooth and speedy integration of real-time and historical data. But while capturing data is no trouble, most find their ability to generate insights and take action is limited by inefficiencies in integration and lack of real-time event processing.

This business brief explores the opportunity for retailers to operationalize data integration as a key agility layer, and why a robust API strategy is so important for secure and profitable digital transformation.

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