Digitalization—the process of exploiting digital information to maximize business success—has increased the value of your data to the point where it is arguably your most important asset. You need it for customer interactions, business processes, services, decisions—all parts of the business—and it’s abundant, both inside and outside your organization. However, the fact that it exists is not the same as that it’s available and actionable.
That’s why—no matter what size your organization—integration is a capability you must master.
This paper explains why mastery will not be possible with merely adequate (“just good enough”) integration technology. “Good enough” will in the end produce a massive negative impact and prevent you from maximizing success (digitalization) in all areas.