Improve customer engagement with the TIBCO Next Best Action Accelerator, an event driven tool that delivers offers to customers in real time.
This video demonstrates how to:
- Define target audiences using a web interface based on TIBCO Spotfire®
- Link those audiences to offers. Generate an event in real time once a customer takes an action.
- Evaluate how customers and events are compared against the audience selected rules and how they qualify for one or more offers.
- Target the customer with the best offer for them individually, using propensity-based data science models and business rules.