TIBCO Next Best Action Accelerator

Improve customer engagement with the TIBCO Next Best Action Accelerator, an event driven tool that delivers offers to customers in real time.

This video demonstrates how to:

• Define target audiences using a web interface based on TIBCO Spotfire®
• Link those audiences to offers. Generate an event in real time once a customer takes an action.
• Evaluate how customers and events are compared against the audience selected rules and how they qualify for one or more offers.
• Target the customer with the best offer for them individually, using propensity-based data science models and business rules.