Lynda Smith, CMO of Twilio, discusses why the company was founded on an open API for the developer community and why supporting developers is critical to the ongoing success of their business. Smith shares her core pillars of a successful API strategy and offers lessons learned on the importance of catering to developers.
The reasons why an increasing number of companies are exposing APIs
Lessons learned about the importance of developer credibility
The hierarchy of developer motivations
Tactics for interacting with and enabling developers
"The reason we exist is because our API made it possible to unlock what we call the ‘black box’ of telephony – copper, switching gear, very arcane telephony protocols." - Lynda Smith, CMO