TIBCO NOW 2020 Lighthouse Awards: Customer Intimacy - Panera Bread
TIBCO recognizes Panera Bread with the Customer Intimacy Lighthouse Award for placing customer experience at the core of its business design. Delighting customers across more than 2,100 bakery-cafe locations around the United States, Panera reacted swiftly to the disruption of the COVID-19 pandemic, continuing to make great food accessible to all, including providing much-needed freshly prepared food and produce to its customers. The company augmented its business model by adding a new service for wholesale grocery takeout in less than two weeks, leveraging its existing supply chain and smart data practices. Solutions from TIBCO allow the business to unify its systems with a master set of data known as the Panera Data Pantry, enabling the company to efficiently update related systems in real time and automate many of its processes. A variety of brand new, innovative customer offerings have been made possible, while also supporting cafe management and new third-party service providers.