Three UK Trailblazer Video

3UK has been revolutionizing the telecom market for over a decade. They carry 45% of the UK’s mobile traffic, all of which is controlled in real-time by the TIBCO platform, enabling them to have contextually relevant, event-related conversations with their customers. By offering “4G for free” and "zero additional charges for roaming to many countries" they are reinventing how they emotionally connect with their customers; challenging the 'way things are done', resulting in dramatic improvements to the customer experience.