First Citizens Bank, Part 5: Then and Now

Fifteen years ago, banks set their hours, determined the information customers could access, and decided what products and services to offer. Today the dynamics have changed. How do you make sure you can give customers what they demand? Steve Shepherd, director of integration strategy, says that when customers demand change, you need to move quickly and ensure ease of use. Watch to learn how First Citizen Bank has prepared itself to fulfill the needs of its customer.