Technology company improves marketing strategy using analytics

Business need:

To help its clients better understand customers, improve marketing and increase revenue, the Dell Global Analytics team needed an advanced analytics platform that is both powerful and easy to use.


By migrating from a legacy analytics platform to Statistica, the team can now deliver better business value quickly and easily. Menu-driven workflows replace complex custom coding to improve efficiency, and exceptional power and flexibility ensure quality results.


  • Improves efficiency with a menu-driven approach that requires no coding
  • Delivers powerful analysis tools and a wide range of options
  • Fosters creativity and encourages exploration of analysis techniques
  • Delivers better business value with easy-to-understand visualizations and other deliverables

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Technical Case Study