Steering Toward Success Through Change, Setbacks, and Uncertainty:
How the Mercedes-AMG Petronas F1 Team navigates high-stakes decision making with complex trade-offs
While every Formula One season brings various challenges, regulations, and changes, this season has played out as a unique battle for the entire grid. FIA—the sport’s governing body—launched the most significant technical regulation change in a generation, leading to unintended consequences for teams across the sport. Normally, Mercedes F1 would focus on fine-tuning incremental car improvements across a season. But this year, the immediate focus had to be on gaining stability and consistency due to aerodynamic issues. Read this case study to learn how the Mercedes-AMG Petronas F1 Team uses analytics to stay competitive against all odds.