Parkland improves data accuracy and enables analytics with TIBCO and AWS

Parkland is an independent supplier and marketer of fuel and petroleum products and a leading convenience store operator in Canada, the Caribbean, and the US. Parkland strives to constantly enrich the experiences and the offers it generates for its customers by being a customer-centric organization. To bring these engaging and personalized experiences to life Parkland is focused on becoming data-driven and technology-led. Parkland initiated a Digital Transformation journey to lay the foundation for a data and analytics platform that will help accelerate personalized offer generation to its customers.