Novartis Switzerland Rapidly Optimizes Sales Strategy with TIBCO Spotfire Enterprise Analytics Platform
Life Sciences Case Study: Pharmaceutical leader Novartis rapidly optimizes its sales strategy with TIBCO Spotfire.
“Almost immediately TIBCO Spotfire made us more efficient, helping reduce the time it takes for us to prepare reports. We realized as soon as we started that Spotfire enabled us to deliver a much more dynamic report that sales managers can work with, removing the burden from us to always be running new reports with different views of the data." - Eugen Perez, CRM Manager, Novartis