Macy’s Directs Millennial Traffic with TIBCO Cloud Mashery

Macy's, an iconic US retailer, wanted to improve its mobile experience and increase online traffic. An API management solution would help get data to customers quickly, so they could find what they wanted right away. With TIBCO Cloud™ Mashery® API management, Macy's optimized its APIs, gained market share in the coveted millennial market, and continued toward its goal of being everywhere, doing everything, and never failing to astonish the customer.

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