LOTTE Members Defines Customer Centricity with Omnichannel Communications and Personalized Loyalty Program
The ability to track and manage loyalty points for 40 million users, as well as analyze customer behavior to drive usage and provide a better experience, was growing into an impossible challenge. The existing set of systems allowed only limited functionality, and the company was building campaigns at random without a clear strategy. This made it difficult to target appropriate audiences and gather and measure performance results.
With TIBCO, LOTTE gained an omnichannel view of its customers available on one easy-to-use interface. The integration, messaging, and in-memory-based event-processing engine at the heart of the TIBCO platform made agile development and deployment of complex event scenarios not only possible, but easy to execute.
Learn more about LOTTE Members transformation and results.