Leading Athletic Lifestyle Brand Visualizes the Fast Track to Consumer Insights

Since 2015, an American athletic lifestyle brand has used TIBCO Spotfire visual analytics to deliver valuable business insights to senior leadership and retail store associates. Spotfire solutions drive data-driven decisions across the enterprise—from product development to value chain operations and merchandising—with improved results. The company also uses Spotfire Mods to customize applications for a deeper understanding of customer preferences and journeys.