KB Card Charges Ahead with Marketing Innovation
Customer Success Story
KB Card is a subsidiary of KB Financial Group, South Korea's number one comprehensive financial group responsible for banking, securities, insurance, and credit cards.
They have been using TIBCO's Smart Offering solution to execute real-time marketing campaigns, improve customer experience and minimize dependency on IT.
Last year only they saw an increased sales of about 600 million US dollars.
Read the case study now to learn how they managed to achieve this.