Havas Media Improves Campaign Performance

Havas Media, a leading global communications and marketing agency, wanted both account teams and the clients to be able to easily access data and understand campaign insights themselves. Today, the TIBCO® Data Science platform gives thousands of users across its global operation the ability to access, analyze, visualize, and understand data to improve campaign performance. Added benefits include security, time savings, tremendous flexibility for asking and getting answers to complex questions, and more.

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