Financial Services Firm Builds a Customer-centric, API-led, Omnichannel Platform for the Future
This next-generation, customer-centric financial services company appeals to people who don't necessarily want a traditional bank. It offers a wide variety of services for virtually any type of consumer, from cash checking to loans and card products.
The goal was to make the customer experience better no matter which channel was being used. It wanted to map its business processes end-to-end, and track customers' omnichannel buying behaviors. With a complete view of its customers, it can serve them consistently and intelligently, whether on the website, the mobile app, or in the brick and mortar store.
To overcome its challenges, the firm unified its infrastructure for seamless access to all products and applications.