To be competitive, you must be proactive in action rather than reactive. You need real-time decisioning to spot events and act in the moment to engage customers in a personal way, prevent churn, identity fraud, avoid machine failure, etc. Traditional data processing won’t work. It’s just too slow. That’s why you need the power of TIBCO’s event streaming architecture. TIBCO’s event stream processing processes events in real time so your company can identify the next best action. TIBCO combines the power of Apache Kafka and other messaging components with real time decisioning to help turn your data into action and to empower business users to define the rules that take the actions that can give you a competitive edge.