How Panera Bread Bakes the Perfect Customer Experience


Enjoy this snack-sized segment featuring Noel Nitecki, Director of Enterprise Services Panera Bread and Christophe Barriolade, SVP at TIBCO in which the two discuss Panera Bread's MDM strategy across more than 2000 physical locations, empowering franchise owners to ideate and apply the data in unique ways to deliver unique and intimate customer experiences. Noel shares Panera Bread's journey of implementing TIBCO EBX and what's cooking for the restaurant chain moving forward.