The New Manufacturing (A Video Not Really about Milk)


Why do some brands of milk sell for three times more than others? How do you even know the milk you get is the kind you paid for? You want to trust the brand you buy, but you don't really have any evidence. Where did the milk come from? What were the cows fed? How was the milk handled in transit? How can you be sure there’s any difference between one bottle and another, especially the one that costs half as much?

In this story, we’re only using milk as an example of what you could do to make the right choices for your business. Manufacturing is quickly changing, using technology in new ways that add value, increase revenue, and convert intangibles into profits.