Driving Personalised Retail Customer Experiences with TIBCO EBX

Customers want their shopping experience to be personalised.

Providing seamless connectivity across channels and making real-time contextual and personalised offers is key to success. It requires a data-centric approach with the customer at the centre of processes, allowing identification of next best actions and highly personalised interactions.

In this session, we will show how TIBCO EBX can be leveraged to manage your enterprise customers and products in a powerful, flexible new way.

With experts from both TIBCO and Apgar Consulting, we will explore how you can:

• leverage industry-leading TIBCO EBX
• govern and manage your data assets and share EBX key capabilities
• Understand some major innovations brought about through EBX 6.0

We look forward to welcoming you.

TIBCO and Apgar Consulting