More than most industries, retail has been disrupted by a shift to digital. Further, the challenge of meeting consumers’ rapidly changing preferences and expectations has only been accelerated by the COVID-19 pandemic.
It is now critical for retailers to become data-centric to provide:
- Personalized offers
- Omni-channel experiences
- Experience-based commerce
- Mobile optimization
Read this ebook to learn how to overcome industry challenges, react swiftly to changing customer preferences and market trends, and drive success to attain and maintain leadership.