O'Reilly eBook: Data as a Feature

A Guide for Product Managers

The consumerization of applications is making the role of product managers more difficult than ever. How do you build products or services that meet user demands for both power and simplicity?

Business applications are evolving and user expectations for quality, easy-to-use software are at an all-time high. Companies are now gaining competitive advantage by providing intuitive application experiences that help users achieve goals. The best applications—the ones that stick—are those that empower users to realize the full value of their data.

This book explores embedded analytics and how treating 'data as a feature' can help product managers create indispensable applications that guide users to reach their most critical goals.

O'Reilly spreads the knowledge of innovators through its technology books, online services, magazines, research, and tech conferences. Since 1978, O'Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and galvanizing their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, O'Reilly has a long history of advocacy, meme-making, and evangelism.

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