How to Sell the Business on Master Data Management

In today’s data-driven world, winners will be organizations that gain a competitive advantage from their data; losers will fall behind. As compelling as this sounds, your CFO will still want to see a business case that proves your data management investments will pay off.

To help you build your business case, we’ve created a series of best-practice guides for selling the business on today’s top data management solutions. This ebook takes you through how to sell your organization on the advantages of master data management (MDM).

The other guides in the series cover data virtualization, metadata management, data quality, data governance, and data catalogs.