Don't Gamble on Integration: 5 Ways to Improve Marketo

Using Marketo? It’s a great start but to improve the odds of better leads, you need to surround it with other key sales and marketing tools.

There are a lot of options on the market to integrate Marketo. It’s the way you do it that can give you a competitive advantage. With a great integration platform, you can not only fix many common issues, but you can actually extend the functionality of Marketo without adding any extra overhead costs.

But not all integration solutions on the market are created equal. We’ve written a guide on how to choose the best integration platform to get the most out of your Marketo implementation.

Integrating Marketo with your systems is just table stakes. Everyone is doing it. But, having a good Marketo integration platform will put you in a better position to hit the marketing jackpot.

In this guide, we’ll walk you through all the functionality you need to look for when choosing an integration platform and the prospective benefits including:

  • Improving Sales and Marketing alignment
  • Providing stronger lead insight
  • Lead prioritization
  • Eliminating duplicate records and reducing the TCO of lead management

A well-integrated Marketo system means jackpot for your sales organization. Get this guide to help you choose the right integration solution.

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