Ten-Day Business Transformation: Panera Bread’s Covid Restart

When COVID-19 struck the restaurant industry, food supply chains were in disarray, and millions of people were unable to leave their homes to shop for groceries. Within 10 days, Panera Bread adapted its business to begin selling and delivering fresh groceries across North America. The speed of this transformation was due almost entirely to the sophistication of its data management platform, which provided the agility to adapt while in motion without negatively impacting the core cafe business.