Over 90% of all data generated is unstructured (images, social posts, emails, logs, chats, etc), but less than 1% of it is ever analyzed. While visual analytics provides insights into structured data, sentiment analysis creates new value by applying text & visual analytics to unstructured data, allowing discovery of previously unknown information about customers and more.
Watch this webinar to learn how to leverage sentiment analysis for a comprehensive 360-degree view of customers and discover net-new market opportunities and consumer segments. Learn how customers are feeling, demystify their emotions and attitudes with data science, and visualize their desires with TIBCO Spotfire® analytics.
In this session, we’ll share:
- Top customer experience trends
- Modern business use cases for sentiment analysis
- Examples using Natural Language Processing and Spotfire native Python data functions