Personalizing the Retail Experience

The Future of Retail Marketing for Customer Engagement

TRB Webinar Edit CREATE-21771

Companies that are organizing their customer experience as journeys are delighting their customers, increasing loyalty, and improving profitability. 

This webinar will help retailers deliver a more personal and tailored message to the right group of people, at the most impactful time. 

In this collaboration with The Retail Bulletin, our speakers discuss:

  • Creating super audiences via personalization and communicating more effectively with customers
  • Personalizing the shopping experience and understanding what motivates and compels consumers to embrace a brand
  • Building a connected cross-channel experience and seamlessly engaging through the full buying journey
  • Recognizing the impact of each channel and delivering personalization uniquely based on consumers' paths
  • Enabling self-personalization, allowing consumers to shape their own experiences
  • Maximizing the role and impact of mobile technologies and leveraging best practices while customizing mobile for the brand