Companies that are organizing their customer experience as journeys are delighting their customers, increasing loyalty, and improving profitability.
This webinar will help retailers deliver a more personal and tailored message to the right group of people, at the most impactful time.
In this collaboration with The Retail Bulletin, our speakers discuss:
- Creating super audiences via personalization and communicating more effectively with customers
- Personalizing the shopping experience and understanding what motivates and compels consumers to embrace a brand
- Building a connected cross-channel experience and seamlessly engaging through the full buying journey
- Recognizing the impact of each channel and delivering personalization uniquely based on consumers' paths
- Enabling self-personalization, allowing consumers to shape their own experiences
- Maximizing the role and impact of mobile technologies and leveraging best practices while customizing mobile for the brand