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Next-stage personalization: a new frontier for CX

Delivering engagement, experience, and empathy to maximize value for your customers

Watch this webinar to learn:

  • Personalization before and after the advancements of Netflix and Amazon 
  • Strategies for making each customer interaction feel tailored
  • How to ensure personalization doesn’t become too intrusive and counterproductive
  • How best to balance personalization and consumer choice
  • Whether advanced personalization limits or increases impulse purchases  
  • The next step in advanced analytics and how you should be using it 

 

Speakers:

Steve Kato-Spyrou, UX Manager, John Lewis

Angel Serrano, Head of Data Science, Santander

Anand Sampat, Head of Customer Experience, c2c

David Rosen, Digital Innovation Leader, TIBCO

Natalie Chisholm, Presenter

TechNOVA_ Next-stage personalisation_ a new frontier for CX (1).mp4

Success with TIBCO:

FIRST

casino in Las Vegas to go live with cloud-based hotel management

50,000/CAR/SECOND

Thousands of data points per car, per second understood with TIBCO Spotfire

BEST

Airport in Europe, 4 years in a row (Airports Council International)

$300K SAVINGS/MONTH

In electricity consumption via analytic-driven asset utilization