Watch this webinar to learn:
- Personalization before and after the advancements of Netflix and Amazon
- Strategies for making each customer interaction feel tailored
- How to ensure personalization doesn’t become too intrusive and counterproductive
- How best to balance personalization and consumer choice
- Whether advanced personalization limits or increases impulse purchases
- The next step in advanced analytics and how you should be using it
Speakers:
Steve Kato-Spyrou, UX Manager, John Lewis
Angel Serrano, Head of Data Science, Santander
Anand Sampat, Head of Customer Experience, c2c
David Rosen, Digital Innovation Leader, TIBCO
Natalie Chisholm, Presenter
TechNOVA_ Next-stage personalisation_ a new frontier for CX (1).mp4
Success with TIBCO:
First
casino in Las Vegas to go live with cloud-based hotel management
50,000/car/second
Thousands of data points per car, per second understood with TIBCO Spotfire
All
Airport information managed by TIBCO
Over $1 million
In projected opportunities