As a marketing expert, you know that the days of relying on just a great ad or a cool brand to drive market share, retain customers, or increase lifetime customer value are long gone. Data and insight now drive your every decision. (But we all still love great ads.)
But many CMOs still think that a data-driven marketing approach is the destination, that by investing in new “martech” tools, they will succeed. Why, then, do they fail?
In this insightful webinar, Brian Hopkins, VP and principal analyst at Forrester Research, and Shawn Rogers, director of analytical strategy at TIBCO, will discuss why the best brands and marketers in the world are adopting an insight-driven approach.
They detail this new approach, built on systems of insight, where people, process, and technology can help drive your marketing efforts to incredible levels of success.
We will focus on:
- The difference between a data-driven and an insights-driven approach
- What an insights process is, and what makes up a system of insight
- Why current data platforms are only a foundation
Marketing has always been about competing to win. Want to help drive the next Martech revolution – and get it right? Join us to hear the next evolution in marketing – the insights-driven one!