APIs are being widely embraced as an enabler of digital businesses. Companies in Financial Services, Retail, Travel, Health Care, and other industries are all leveraging APIs to rapidly deliver innovative products to market and to reach new customers through new channels. But this doesn’t happen by accident – or by magic. You must understand how APIs apply differently to varying business scenarios and competitive dynamics. You must take a new view of how your organization sees its business and strategy. And you must understand how API design and business strategy are intertwined.
Join us for a fast-paced and flowing roundtable discussion featuring our guest speaker, Randy Heffner of Forrester Research, John Musser, CEO of API Science and noted API Expert, and Tameez Sunderji, Director of Digital Strategy at TIBCO.
[Guest Speaker] Vice President, Principal Analyst, Forrester Research
CEO, API Science
[Moderator] Digital Strategist, TIBCO Software
What You Will Learn:
- How to enable your company for digital success
- How opening your data through APIs can result in increased ROI and revenue gains
- Real world examples and success stories
- How various business models align with different API program strategies
Who Should Attend
Technical or business decision makers who are responsible for creating, building or extending the platform and are concerned with productivity, agility, data access, time to market and building immersive mobile/web applications that meet user expectations.