"Developers don't like being marketed to." This is a myth repeated by just about every marketing team as they try to figure out how to reach this valuable, but notoriously tricky audience. In truth, developers do enjoy being marketed to — just look at the stickers on their laptops and their closets full of vendorware — but only when your product actually solves their problems.
TIBCO's Rob Zazueta will introduce you to the different types of developer audiences you may encounter with your API program. He will explain how to create an experience for them that delights and drives adoption, whether they're third-party customers or members of your own team.