The Developer Experience (Part One)

"Developers don't like being marketed to." This is a myth repeated by just about every marketing team as they try to figure out how to reach this valuable, but notoriously tricky audience. In truth, developers do enjoy being marketed to — just look at the stickers on their laptops and their closets full of vendorware — but only when your product actually solves their problems.

TIBCO's Rob Zazueta will introduce you to the different types of developer audiences you may encounter with your API program. He will explain how to create an experience for them that delights and drives adoption, whether they're third-party customers or members of your own team.

View part two of, "The Developer Experience".

API-Management .mp4

Success with TIBCO:

+20 Percent

Net Promoter Score

First

casino in Las Vegas to go live with cloud-based hotel management

370% Increase

API key distribution

30,000 Transactions

per second through APIs
Related Products
TIBCO Cloud™ Mashery®

Watch Webinar

To process your registration, TIBCO Software Inc. and TIBCO affiliates (collectively “TIBCO”) need to collect the below personal data from you. By registering for this TIBCO resource, you are consenting to TIBCO processing this data and contacting you by email, telephone, and/or social media with resource-related information.

By proceeding you agree to TIBCO contacting you regarding their products and services that may be of interest to you.