With API's, London Theatre Direct offers the best seat in the house!

Francis HellyerCEO and Founder, London Theatre Direct

About This Webinar:


Established in 1999, London Theatre Direct (LTD) is one of the UK’s leading ticket agents and distributors. One of the first companies to sell theatre tickets online in the UK, LTD used modern digital technologies to innovate, providing interactive seating plans, connecting to multiple API systems, and becoming the first ticket seller in the world to accept bitcoin.

Join our webinar on February 22 to learn how APIs enabled London Theatre Direct to improve the customer experience, decrease inefficiencies, and increase sales.

This webinar will feature:

  • How London Theatre Direct's API strategy led to a 600% rise in ticket sales
  • How API connectivity allows the audience to access more tickets across price points in real time
  • How TIBCO Cloud™ Mashery® ensures easy, quick, and seamless onboarding of vendor partners, providing up-to-date documentation and a distributed architecture that provides the best API solution possible

Success with TIBCO:

+20 Percent

Net Promoter Score


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370% Increase

API key distribution

30,000 Transactions

per second through APIs

Watch Webinar

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